Jonathan Smucker is Co-founder and Executive Director of Beyond the Choir. He has worked for more than two decades in grassroots movements as an organizer, campaigner, and strategist. He has trained thousands of change agents in campaign strategy, messaging, and other skills. He researches collective action, identity, and politicization processes as the focus of his doctoral work in the sociology department at UC Berkeley. He is the author of Hegemony How-To: A Roadmap for Radicals.